A tech audience that actually buys things.
Audience demographics
Age distribution
73% are aged 25–54 — peak earning years, and the same 25–54 group most media plans are built around. The largest bracket is 25–34 at 41%, and 80% fall between 18 and 44. These follow the age brackets YouTube uses for ad targeting, so you can compare them directly with your own campaigns.
Top geographies
Gender
How they watch
Formats and rates
YouTube Short
A dedicated 45–60s short built around your product.
- Budget-effective entry point
- Rides the Shorts algorithm
- High viral ceiling
Integration · 60–90s
Plays in the first half, once the viewer has committed.
- Full product showcase
- Matched to a relevant topic
- Est. 80–100k+ views
Premium integration
The same 60–90s read, placed in a high-ceiling video.
- Trending or evergreen topics
- Highest-performing slots
- Est. 150–500k+ views
Dedicated video
An entire video built around your product.
- Your product is the subject
- Ranks in search long-term
- We collaborate on the topic
Rates vary — depending on availability, time of year, and topic. I will provide the most up-to-date price via email.
Package deals — get a discount by purchasing more than one. Popular options include multiple integrations, or a Dedicated video plus a Short (contact me for bespoke pricing).
Usage & licensing rights — 30 days of organic embedded usage included. Paid and organic advertising rights are available at additional cost.
Case Studies
The numbers below aren't projections — they're what real partners have actually gotten. A social post on Instagram or TikTok is finished by the end of the week. A YouTube integration sits inside a video that search and recommendations keep serving for years, so the quoted view estimate is usually just where it starts.
NordPass · 6 integrations since 2022
NordPass, a password manager app, purchased an integration on the channel in 2022. They were so happy with the performance that they purchased five more. Across six videos and a combined 2.8M targeted views, the partnership has driven real awareness for the brand and thousands of tracked sign-ups through their referral link. These are real results — not just impressions or views.
Quoted estimates reflect the early performance window. The NordPass figure is cumulative across all six integrations since 2022, divided by six.
LG
Coming soon
Anker
Coming soon
How a collaboration works
Topic match
We start by understanding your product and what users will actually respond to. To maximise performance, we match it with a complementary video topic. For example, a laptop charger in a laptop comparison.
For dedicated videos we find out what people are searching for and craft a bespoke video to meet that demand — a Before You Buy answering their frequently asked questions, or a comparison with a similar product.
Script and shoot
The script is designed to weave your product into the topic seamlessly. High quality 4K footage is shot to showcase the visuals, and everything is developed with retention in mind.
So viewers actually stay to watch, because the segment naturally complements the video.
Publish and keep performing
The video is published and optimised in two stages, using different thumbnail and title strategies. The first maximises performance over the initial 30-day period.
The second focuses on long-term, evergreen performance, so the video keeps gaining thousands of views a day for months or even years.
Frequently asked questions
What usage rights are included?
30 days of organic usage: you can embed the original post on your own channels and website, so every view stays attributed to the video. Paid ads, whitelisting, longer periods or raw files are licensed separately, quoted per month with discounts for longer terms.
Do you work on CPM or performance-based deals?
No — every collaboration is a flat fee. That keeps things simple for both of us, and it means I'm focused on making the integration as good as possible rather than chasing a number in the first few days.
How does payment work?
After the content goes live, I'll send you an invoice. It's payable within 30 days, in USD, to our US bank account — the details are listed on the invoice.
What's your lead time?
Typically 3–5 weeks from signed contract to live video — though it depends on where you land in the production schedule, and the type of collaboration. Shorts have a faster turnaround than dedicated videos, for example. Get in touch early if you're tied to a launch date.
Why are integrations 60–90 seconds?
It's enough time to introduce the product naturally and discuss its key benefits and selling points, while keeping the integration engaging. Any longer and viewers start skipping, which drags down "average percentage viewed" — one of the key metrics YouTube uses to decide whether to keep recommending the video. A three-minute integration that tanks retention reaches fewer people than a shorter one that doesn't. I've also surveyed my audience directly on this, and they respond measurably better to shorter integrations.
Can we pick the video topic?
Usually I allocate it, because I'm matching your product to a subject where it'll land naturally and to a video I expect to perform. I want the collaboration to work well enough that you come back. That said, I handle this video by video — if you have a specific slot in mind, raise it and we'll talk.
How many revisions do we get?
Two rounds on the script and one on the edited integration. Feedback covers factual accuracy, brand and legal points, and the agreed talking points — the delivery stays in my own voice, because that's what my audience trusts.
What if you don't like the product?
I test every product before I write a word. If I can't honestly recommend it, either of us can walk away with no fee owing — I'd rather lose a deal than put my name to something I don't believe in.
Where do we send the product?
I'm based in Australia, so ideally there. Smaller products can go to my US address instead and I'll have them forwarded. Large items like desks and chairs need to ship to Australia directly.
How long does the video stay up?
Permanently. I don't take sponsored videos down, and I'm happy to commit to at least 12 months in writing.
Can we get category exclusivity?
Yes, on request — just mention it when you get in touch and I'll include it in the quote.