A tech audience that actually buys things.
Audience demographics
Last 90 days. Taken directly from YouTube Studio.
Age distribution
62% are aged 25–54 — peak earning years, spending their own money. The largest bracket is 25–34 at 35.4%, and 83% fall between 18 and 44: young enough to adopt early, old enough to pay for it. Only 2.4% are under 18, so almost the entire audience can act on what they see.
Top geographies
Gender
How they watch
Your spend doesn't expire in 48 hours
A social post on Instagram or TikTok is finished by the end of the week. A YouTube integration sits inside a video that search and recommendations keep serving for years. The quoted view estimate is what you're buying — what you actually get is usually a good deal more.
NordPass · 6 integrations since 2022
Quoted estimates reflect the early performance window. The NordPass figure is cumulative across all six integrations since 2022, divided by six.
NordPass has re-booked five times. That's the number I'd pay attention to if I were on your side of this — nobody buys a sixth integration that didn't work.
Formats and rates
YouTube Short
A dedicated 45–60s short built around your product.
- Budget-effective entry point
- Rides the Shorts algorithm
- High viral ceiling
Mid-roll · 60–90s
Plays in the first half, once the viewer has committed.
- Full product showcase
- Matched to a relevant topic
- Est. 80–100k+ views
Premium mid-roll
The same 60–90s read, placed in a high-ceiling video.
- Trending or evergreen topics
- Highest-performing slots
- Est. 150–500k+ views
Dedicated video
An entire video built around your product.
- Your product is the subject
- Ranks in search long-term
- We collaborate on the topic
Rates vary — depending on availability, time of year, and topic. I will provide the most up-to-date price via email.
Package deals — get a discount by purchasing more than one. Popular options include multiple Mid-rolls, or a Dedicated video plus a Short (contact me for bespoke pricing).
Usage & licensing rights — 30 days of organic embedded usage included. Paid and organic advertising rights are available at additional cost.
How a collaboration works
Topic match
We start by understanding your product and what users will actually respond to. To maximise performance, we match it with a complementary video topic. For example, a laptop charger in a laptop comparison.
For dedicated videos we find out what people are searching for and craft a bespoke video to meet that demand — a Before You Buy answering their frequently asked questions, or a comparison with a similar product.
Script and shoot
The script is designed to weave your product into the topic seamlessly. High quality 4K footage is shot to showcase the visuals, and everything is developed with retention in mind.
So viewers actually stay to watch, because the segment naturally complements the video.
Publish and keep performing
The video is published and optimised in two stages, using different thumbnail and title strategies. The first maximises performance over the initial 30-day period.
The second focuses on long-term, evergreen performance, so the video keeps gaining thousands of views a day for months or even years.
The questions I get most
Why are mid-rolls 60–90 seconds?
Because past that, longer reads cost you more than they give you. Viewers start skipping, which drags down average percentage viewed — the metric YouTube uses to decide whether to keep recommending the video. A three-minute read that tanks retention reaches fewer people than a 60–90 second one that doesn't. I've surveyed my audience directly on this, and they respond measurably better to integrations in that range.
Can we pick the video topic?
Usually I allocate it, because I'm matching your product to a subject where it'll land naturally and to a video I expect to perform. I want the collaboration to work well enough that you come back. That said, I handle this video by video — if you have a specific slot in mind, raise it and we'll talk.
What's your lead time?
Typically X weeks from signed contract to live video — though it depends on where you land in the production schedule. Get in touch early if you're tied to a launch date.
How does payment work?
Invoiced through Created Labs Pty Ltd, payable within 30 days of the video going live. Happy to work to a PO if your procurement needs one.